Cryptocurrencies are no longer a niche investment. As digital assets continue to reshape the financial landscape, more investors—both institutional and retail—are seeking simple, secure, and compliant ways to gain exposure. 21Shares, the world’s first and largest crypto ETP issuer, makes it easier than ever to invest in crypto through exchange-traded products (ETPs) available via traditional brokers.
Whether you're new to blockchain or building a diversified digital portfolio, 21Shares offers a streamlined path into the world of crypto with products designed for safety, accessibility, and long-term growth.
From Meme to Mainstream: The Rise of Digital Finance
What began as an internet curiosity has evolved into a global financial movement. Cryptocurrencies like Bitcoin and Ethereum are now recognized as legitimate asset classes, backed by growing institutional adoption and technological innovation. At the heart of this transformation is the democratization of access—bringing crypto from the fringes into mainstream portfolios.
21Shares has been at the forefront of this shift since its founding in 2018. Today, the firm manages over $3.1 billion in assets and offers 39 crypto ETPs listed across 11 major European exchanges. This scale and reach underscore its leadership in making crypto investing simple, transparent, and secure.
👉 Discover how you can start building your crypto portfolio today.
Understanding Crypto ETPs: A Smarter Way to Invest
Exchange-traded products (ETPs) combine the innovation of cryptocurrencies with the familiarity of traditional financial instruments. Unlike buying and storing crypto directly on exchanges, 21Shares’ ETPs are traded on regulated markets, offering investors:
- Regulatory compliance
- Full collateralization (1:1 backing)
- Enhanced security through cold storage
- Easy access via existing brokerage accounts
This structure removes many of the barriers that have historically deterred mainstream investors—from wallet management to volatility concerns—making it ideal for those who want exposure without complexity.
Types of Crypto ETPs Offered by 21Shares
Single Asset ETPs
These products track individual cryptocurrencies such as Bitcoin (BTC) and Ethereum (ETH). Fully backed by physical holdings, they provide direct exposure to top-tier digital assets within a regulated framework.
Diversified Index ETPs
Instead of betting on one coin, investors can gain broad market exposure through baskets of leading cryptocurrencies. These index-based ETPs are rebalanced periodically to maintain optimal allocation and reduce risk.
Staking ETPs
Go beyond passive ownership. Staking ETPs allow investors to earn yield by participating in network validation processes—generating additional returns while holding core assets.
Smart Index ETPs
Designed for risk-aware investors, these products use dynamic allocation strategies to shift exposure toward less volatile assets (like gold or USD) during turbulent markets, helping preserve capital.
Why Choose 21Shares?
With so many crypto investment options available, what sets 21Shares apart?
1. Security First Approach
Your assets are protected using industry-leading safeguards:
- Cold storage for all underlying crypto
- Multi-signature wallets
- Whitelisted withdrawal addresses
- Transparent audit trails
No private keys are held by individuals—only institutional-grade custody solutions ensure your investment remains safe.
2. Full Collateralization
Every share issued is backed 1:1 by actual crypto assets. This transparency builds trust and eliminates counterparty risk—a critical advantage over unregulated or synthetic products.
3. Commitment to Sustainability & Community
21Shares develops ETPs with a focus on responsible innovation. From sustainable mining practices to supporting U.S.-based blockchain initiatives, their product suite reflects a broader mission: advancing crypto as a force for positive change.
👉 Learn how responsible crypto investing can align with your financial goals.
Our Top Underlying Assets: What Powers the Portfolio
The strength of any ETP lies in the quality of its underlying assets. 21Shares focuses on high-liquidity, widely adopted cryptocurrencies with strong fundamentals and real-world utility.
Bitcoin (BTC)
As the original cryptocurrency, Bitcoin remains the most recognized and widely held digital asset. It serves as digital gold—a decentralized store of value resistant to inflation and geopolitical instability.
Ethereum (ETH)
More than just a currency, Ethereum powers smart contracts and decentralized applications (dApps). Its ongoing upgrades continue to improve scalability and energy efficiency, reinforcing its role as the backbone of Web3.
U.S.-Backed Digital Assets
A growing category includes crypto projects founded or headquartered in the United States, often working closely with regulators and policymakers. Investing in these assets supports domestic innovation while aligning with American standards of compliance and transparency.
Recognition & Industry Leadership
21Shares’ commitment to excellence hasn’t gone unnoticed. In 2024 alone, the company earned top honors across multiple prestigious awards:
- Best Issuer: Crypto-ETPs – Germany (ETP Awards)
- Best Bitcoin ETF Issuer ($100M+ AUM) (ETF Express, European ETF Awards)
- Best Cryptocurrency Index Provider (ETF Express, European ETF Awards)
- Most Popular ETP Provider (German Fund Champions)
These accolades reflect not only performance but also investor trust and market influence.
Frequently Asked Questions (FAQ)
What is a crypto ETP?
A crypto Exchange-Traded Product (ETP) is a security listed on traditional stock exchanges that tracks the price of one or more cryptocurrencies. It allows investors to gain exposure without directly holding or managing digital wallets.
How does a crypto ETP differ from buying crypto on an exchange?
Buying crypto directly requires managing private keys, wallets, and exchange accounts—posing security risks. A crypto ETP is traded like a stock, backed 1:1 by real assets, and held in your brokerage account, offering greater convenience and safety.
Are 21Shares ETPs available worldwide?
While 21Shares products are listed across multiple European exchanges, availability depends on local regulations. Investors should consult their financial advisor to confirm eligibility based on jurisdiction.
Do staking ETPs pay dividends?
Staking ETPs generate yield through participation in blockchain networks. While not traditional dividends, these returns are distributed to shareholders periodically, enhancing total return potential.
Is my investment safe with 21Shares?
Yes. All ETPs are fully collateralized, stored in cold wallets with multi-signature protection, and subject to regular audits. The company adheres to strict regulatory standards across all jurisdictions.
Can I hold 21Shares ETPs in my retirement account?
Depending on your country’s rules and broker offerings, certain ETPs may be eligible for inclusion in tax-advantaged accounts like ISAs or pension plans. Check with your provider for details.
👉 See how easy it is to integrate crypto into your long-term investment strategy.
Final Thoughts: The Future Is Accessible
Crypto no longer belongs to tech enthusiasts alone. With platforms like 21Shares bridging the gap between traditional finance and digital innovation, anyone can participate in this financial revolution—safely, simply, and securely.
As adoption accelerates and regulations mature, the demand for compliant, transparent crypto investment vehicles will only grow. By choosing trusted issuers and understanding the tools available, investors can confidently navigate the future of finance.
Whether you're exploring Bitcoin for the first time or diversifying into staking yields and index strategies, now is the time to take control of your digital asset journey.