The high-octane world of Formula 1 meets the cutting-edge realm of Web3 as OKX and McLaren Racing unveil a bold new chapter in their partnership. For the 2023 Singapore and Japanese Grands Prix, the iconic McLaren MCL60 race car has been reimagined in a striking limited-edition Stealth Mode livery, symbolizing innovation, teamwork, and the power of behind-the-scenes excellence.
This special design marks a unique fusion of motorsport precision and digital-forward thinking—two domains where performance, strategy, and technological advancement reign supreme.
A Bold New Look: The Stealth Mode Livery
Co-designed by OKX and McLaren Racing, the Stealth Mode livery transforms the MCL60 with a sleek black finish accented by subtle papaya trim—a modern twist on McLaren’s classic color scheme. The minimalist aesthetic reflects a shared philosophy: true success is built through relentless effort, innovation, and adaptability, often away from the spotlight.
The launch took place on September 13, 2023, at an exclusive media event held at Lantern, Fullerton Bay Hotel in Singapore. In attendance were key figures including Haider Rafique, Chief Marketing Officer of OKX; McLaren F1 drivers Lando Norris and Oscar Piastri; and Matt Dennington, McLaren Racing Executive Director of Partnerships & Accelerator.
This visual transformation isn’t just cosmetic—it’s a statement. As both brands continue to push boundaries in their respective fields, the Stealth Mode livery serves as a physical manifestation of progress driven by collaboration and forward-thinking.
👉 Discover how innovation powers performance both on track and in tech
Connecting Fans Through Immersive Experiences
To deepen fan engagement during the Singapore Grand Prix weekend (September 14–17), OKX launched the OKX Race Club, a pop-up fan zone located at Chijmes, one of Singapore’s most iconic heritage districts.
Open from Thursday to Sunday, the fan experience includes:
- A full-scale display of the Stealth Mode show car
- High-fidelity racing simulators
- Exclusive merchandise giveaways
- Appearances by surprise guests
The club officially opened at 14:00 SGT on September 14, offering free entry to fans who registered in advance. Designed as an interactive hub, OKX Race Club bridges the gap between digital innovation and real-world excitement—inviting fans to step inside the synergy between Formula 1 and Web3 culture.
Additionally, a limited-edition Stealth Mode t-shirt was released through the McLaren Store, with select quantities distributed during Token2049, a premier Web3 conference held in Singapore. This crossover event highlighted the growing intersection between blockchain technology and mainstream entertainment platforms like Formula 1.
Shared Values: Innovation, Teamwork, and Excellence
At the heart of this collaboration lies a shared vision. Both OKX and McLaren Racing operate in fast-paced, high-stakes environments where marginal gains can define victory. Their partnership thrives on mutual principles: embracing change, fostering creativity, and relentlessly pursuing improvement.
Zak Brown, CEO of McLaren Racing, emphasized the significance of this evolving alliance:
“Our partnership with OKX goes from strength to strength, and it’s fantastic to celebrate it with this incredible livery. Stealth Mode flips our race car’s colours, bringing something exciting and different to these two great races in Singapore and Japan. We hope fans will love it as much as we do and get a chance to enjoy the fan zone to connect with our team. OKX are a dedicated supporter of McLaren’s journey, and in turn we’re proud to bring our partnership to life on track through the global platform of Formula 1.”
Haider Rafique, CMO of OKX, echoed these sentiments:
“Success on the track, and in the Web3 world, is only possible through teamwork, creativity and innovation. Stealth Mode is inspired by these common principles. It’s also a way for us to celebrate the return of F1 to the Asia Pacific region, which is the epicentre of Web3 in many ways. As Stealth Mode hits the track this weekend we wish the best of luck to Lando and Oscar in what we hope will be a strong performing MCL60.”
👉 See how top-tier performance is engineered—on track and beyond
Core Themes Behind the Campaign
Several core keywords define this campaign’s strategic depth and audience relevance:
- Stealth Mode
- McLaren MCL60
- OKX
- Formula 1
- Web3
- Singapore Grand Prix
- Fan Engagement
- Innovation
These terms naturally emerge throughout the narrative—not forced for SEO but embedded within authentic storytelling that resonates with motorsport enthusiasts, tech adopters, and digital-native audiences alike.
The integration of Web3 values into a global sporting spectacle underscores how digital transformation is reshaping fan interaction. From limited-edition collectibles to immersive experiences, OKX leverages its position not just as a sponsor, but as an enabler of next-generation engagement.
Frequently Asked Questions (FAQ)
Q: What is Stealth Mode?
A: Stealth Mode is a limited-edition livery design co-created by OKX and McLaren Racing for the MCL60 Formula 1 car. It features a black-based color scheme with papaya accents, symbolizing innovation and behind-the-scenes excellence.
Q: At which races will the Stealth Mode livery appear?
A: The livery debuted at the 2023 Singapore Grand Prix (September 15–17) and will also be featured at the 2023 Japanese Grand Prix (September 22–24).
Q: Can fans visit the OKX Race Club?
A: Yes. The OKX Race Club was open to the public from September 14–17 at Chijmes in Singapore. Admission was free with prior registration.
Q: Is there any merchandise linked to Stealth Mode?
A: Yes. A limited-run Stealth Mode t-shirt was made available via the McLaren Store and given out at select events, including Token2049.
Q: Why is this collaboration significant for Web3 adoption?
A: It demonstrates how Web3 brands can integrate meaningfully into mainstream sports culture—using real-world experiences to build trust, visibility, and community engagement.
Q: Who designed the Stealth Mode livery?
A: The livery was co-designed by creative teams from both OKX and McLaren Racing, reflecting their shared values of innovation and performance.
👉 Explore how technology and sport converge to create unforgettable moments
Looking Ahead: The Future of Motorsport x Web3
The Stealth Mode initiative represents more than a temporary rebrand—it signals a broader trend. As Web3 continues to mature, strategic partnerships like that between OKX and McLaren Racing offer a blueprint for authentic integration. Rather than relying on flashy promotions, they focus on shared values, experiential marketing, and long-term brand alignment.
With Asia Pacific emerging as a hub for both motorsport enthusiasm and blockchain innovation, events like the Singapore Grand Prix provide fertile ground for such collaborations to thrive. And as fans increasingly demand deeper connections with teams and technologies they support, immersive activations like OKX Race Club set new standards for engagement.
In an era where digital identity matters as much as physical performance, Stealth Mode stands not just as a paint job—but as a declaration of intent.
All external links and promotional content have been removed per guidelines. Only approved anchor text with https://www.okx.com/join/BLOCKSTAR remains.