In a powerful new installment of its "my fabric" campaign, OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, spotlights the inspiring journey of F1 driver Lando Norris. The campaign captures Norris’ rise to the pinnacle of motorsport, culminating in his historic first Formula 1 victory at the 2024 Miami Grand Prix—a defining moment that symbolizes years of resilience, focus, and unyielding determination.
The latest episode of the my fabric series delves deep into the emotional and mental fortitude required to reach the top tier of competitive racing. Through candid reflections, Lando shares the intensity of crossing the finish line in Miami—a moment layered with joy, relief, and overwhelming gratitude for the journey behind him.
"My emotions when crossing the line in Miami were a mix of so many thoughts, happiness, relief... you kind of just think back to all of the moments that helped you get to that point," Lando reveals in the campaign video.
This narrative echoes the core philosophy of the my fabric campaign: success isn't born overnight. It’s woven from countless decisions, sacrifices, setbacks, and breakthroughs—each thread forming the unique identity of high achievers across disciplines.
The Essence of 'my fabric': Resilience Woven Into Identity
At its heart, my fabric is more than a marketing campaign—it's a celebration of human perseverance. By spotlighting individuals who’ve reached elite levels in their fields, OKX draws a parallel between athletic excellence and personal growth in any domain.
Each story emphasizes how adversity shapes greatness. For Lando Norris, that meant navigating the immense pressure of Formula 1 from a young age, facing near-misses on the podium, and maintaining belief through seasons of close calls. His maiden win wasn’t just a triumph on track—it was validation of a lifelong commitment to mastery.
👉 Discover how personal journeys shape success in high-stakes environments.
A Legacy of Partnership: OKX & McLaren Racing
OKX’s collaboration with McLaren Racing began in May 2022 as a multi-year strategic alliance, positioning OKX as a Primary Partner of both the McLaren Formula 1 Team and McLaren Shadow Esports team. In January 2024, this partnership was elevated further, with the OKX logo prominently featured on the side pods of the MCL38 F1 car for 20 races during the 2024 season.
Beyond branding, the partnership leverages Web3 innovation to deepen fan engagement. One standout initiative is the Race Reward series—free-to-mint digital collectibles (NFTs) released after each Grand Prix. These NFTs serve as commemorative artifacts, giving fans a tangible piece of F1 history while introducing them to blockchain-based ownership.
Expanding the Narrative: Athletes Who Define Excellence
Lando Norris joins a growing roster of elite athletes featured in the my fabric series, including global football icons from Manchester City FC, such as:
- Jack Grealish
- Rúben Dias
- Ederson Moraes
- Alex Greenwood
- Pep Guardiola
Each individual shares a common thread: an unwavering drive to improve, overcome obstacles, and redefine what’s possible. Their stories aren’t just about trophies—they’re about identity forged through discipline and purpose.
As Haider Rafique, Chief Marketing Officer at OKX, explains:
"Our 'my fabric' campaign aims to draw parallels between the competitive world of sports and our own life journeys. It's about how our triumphs and setbacks, along with our experiences, are woven together to form the fabric of our character. Lando's relentless pursuit of excellence exemplifies this universal path."
Web3 Meets Sports: Redefining Fan Engagement
OKX is not merely aligning with sports teams—it’s transforming how fans interact with them. Through its Web3 ecosystem, OKX enables real-world utility for digital assets. For example:
- Unseen City Shirts: Limited-edition digital jerseys that unlock exclusive match-day experiences.
- Race Rewind: Interactive NFT campaigns offering behind-the-scenes access and trackside events.
- OKX Wallet: A secure, self-custody gateway connecting users to over 100 blockchains, 10,000 dApps, and nearly 500 decentralized exchanges.
These initiatives reflect OKX’s “on-chain, any chain” philosophy—democratizing access to decentralized technologies while ensuring interoperability and user control.
👉 See how Web3 is reshaping sports fandom today.
Frequently Asked Questions (FAQ)
Q: What is the 'my fabric' campaign by OKX?
A: my fabric is a storytelling initiative by OKX that highlights the personal journeys of elite athletes and creators. It explores how resilience, effort, and experience shape identity and success across fields like sports and technology.
Q: How is OKX involved with McLaren F1?
A: OKX is an Official Primary Partner of the McLaren Formula 1 Team. The partnership includes branding on the F1 car livery, co-developed fan engagement campaigns using Web3 technology, and exclusive digital collectibles tied to race events.
Q: What are Race Reward NFTs?
A: Race Reward is a free-to-mint NFT series launched by OKX in collaboration with McLaren. After each Grand Prix, fans can claim digital memorabilia commemorating key moments from the race.
Q: Is prior knowledge of crypto needed to participate in OKX’s fan campaigns?
A: No. OKX designs its Web3 experiences to be accessible to newcomers. With intuitive tools like the OKX Wallet and guided minting processes, fans can engage without technical expertise.
Q: Where can I watch Lando Norris’ 'my fabric' episode?
A: The full video is available on OKX’s official YouTube channel and social platforms, showcasing Lando’s reflections on his journey to F1 victory.
Q: Does OKX offer educational resources about Web3?
A: Yes. Through OKX Learn, users gain access to comprehensive guides on blockchain, digital assets, security practices, and decentralized finance—all designed to promote responsible participation in Web3.
Building Trust Through Transparency
OKX reinforces its position as a trusted leader in digital asset innovation by prioritizing transparency. The company publishes monthly Proof of Reserves, providing verifiable assurance that user assets are fully backed. Additionally, its educational arm—OKX Learn—empowers users with knowledge to navigate crypto safely and confidently.
As Web3 continues to evolve, OKX remains committed to bridging cutting-edge technology with real-world impact—whether through sports partnerships, creator empowerment at events like the Tribeca Festival, or expanding access to decentralized finance.
👉 Explore how blockchain technology is driving innovation beyond finance.
Final Thoughts: Weaving the Future
Lando Norris’ victory in Miami wasn’t just a milestone for McLaren—it was a testament to persistence in the face of pressure. His story, amplified through OKX’s my fabric lens, reminds us that greatness isn’t accidental. It’s built—one decision, one race, one challenge at a time.
As OKX continues to weave connections between technology, sport, and human potential, it invites audiences worldwide to reflect on their own fabric: the values, struggles, and victories that define who they are—and who they’re becoming.
Core Keywords: my fabric campaign, Lando Norris F1, OKX McLaren partnership, Web3 fan engagement, Formula 1 NFTs, digital collectibles, OKX Wallet, Web3 technology.