Binance Expands Support for PHA, STEEM, USUAL – What’s Next?

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Binance has officially broadened its trading ecosystem by introducing new trading pairs for Phala Network (PHA), Steem (STEEM), and Usual (USUAL). This strategic expansion, which includes the launch of USDC-denominated pairs and integrated trading bot services, signals growing confidence in these digital assets. Despite a short-term dip in prices driven by broader market corrections—Bitcoin recently fell below $92,000—the long-term implications of Binance’s support could be transformative for liquidity, visibility, and investor sentiment.

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New Trading Pairs Go Live on Binance

On January 10, 2025, at 08:00 UTC, Binance activated four new trading pairs:

The inclusion of PLN (Polish Złoty) marks a rare integration of a fiat currency into Binance’s Spot market via a stablecoin pairing, enhancing accessibility for users in Poland and neighboring regions. While PLN itself is not a cryptocurrency, its pairing with USDC allows seamless conversion between fiat and digital assets.

This update follows Binance’s ongoing efforts to diversify its offerings and improve global financial inclusivity. In addition to manual trading, users can now deploy automated trading bots for these pairs—enabling strategies like grid trading, DCA (dollar-cost averaging), and volatility-based execution models.

However, due to regulatory restrictions, residents of the United States, Canada, and North Korea are currently unable to access these new pairs. Binance continues to emphasize compliance across jurisdictions, balancing innovation with legal responsibility.

Phala Network Advances with Ethereum Layer 2 Integration

Phala Network (PHA) is making waves beyond exchange listings. The project recently launched a Layer 2 rollup on Ethereum, developed in collaboration with Succinct Labs and Conduit, using OP Succinct technology—a hybrid model combining optimistic rollup security with zero-knowledge proof efficiency.

This move enables Phala to tap into Ethereum’s vast ecosystem while maintaining its core focus on privacy-preserving computation. By leveraging Trusted Execution Environments (TEE), Phala offers secure environments for smart contracts that process sensitive data without exposing it to the public chain.

The integration positions PHA as a bridge between Polkadot’s scalable infrastructure and Ethereum’s developer dominance. With growing demand for AI-driven decentralized applications requiring confidential computing, Phala’s architecture could become a critical component in next-gen dApp development.

Notably, prior listings of PHA perpetual contracts on Binance triggered a 300% price surge, demonstrating strong market appetite. Although PHA dipped 13% in the past 24 hours to $0.2970—within a 24-hour range of $0.296 to $0.365—the token remains up **82% month-over-month** and **170% quarter-over-quarter**, with a market cap of $237 million and $152 million in daily volume.

STEEM and USUAL: Momentum Amid Market Volatility

Steem (STEEM)

Steem continues to show resilience despite recent declines. Currently trading at $0.3028, STEEM saw an 11–13% pullback but maintains solid fundamentals:

These metrics suggest sustained community engagement and platform usage, likely tied to its social media roots and content-reward model.

Usual (USUAL)

USUAL experienced a sharper correction, dropping 11% to $0.65 after reaching a high of $0.75. The token has seen a 36% decline over the past week, bringing its market cap to $341 million with $166 million in volume. Despite this volatility, the Binance listing provides renewed infrastructure support that may stabilize and eventually reverse the downward trend.

👉 Learn how early exchange listings can signal future growth for emerging crypto projects.

Why Exchange Listings Matter: Liquidity, Visibility, Confidence

Historical patterns show that major exchange listings significantly impact token performance. When Binance adds new trading pairs, it typically leads to:

Conversely, delistings—such as those previously affecting Axelar (AXL), Coin98 (C98), and Enjin (ENJ)—often trigger sell-offs due to reduced access and perceived loss of trust.

The addition of PHA, STEEM, and USUAL suggests Binance views these projects as having sustainable utility and growing ecosystems. Given Binance’s dominant market share, this endorsement may catalyze institutional interest and broader retail adoption.

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FAQ Section

Q: Why did PHA, STEEM, and USUAL drop in price despite Binance’s listing?
A: While exchange listings are generally bullish, short-term price movements are heavily influenced by macro conditions. Bitcoin falling below $92K created bearish sentiment across altcoins, triggering profit-taking and temporary sell pressure.

Q: What is the significance of PHA’s Layer 2 launch on Ethereum?
A: It allows Phala Network to combine Polkadot’s privacy features with Ethereum’s developer ecosystem. This cross-chain capability enhances scalability and opens doors for AI-integrated dApps requiring secure off-chain computation.

Q: Can all users trade the new USDC pairs on Binance?
A: No. Due to regulatory restrictions, users from the United States, Canada, and North Korea cannot access these trading pairs.

Q: How do trading bots help with PHA/USDC or STEEM/USDC pairs?
A: Trading bots automate strategies like grid trading or trend following, helping users capitalize on volatility without constant monitoring—ideal for assets with fluctuating prices like PHA or USUAL.

Q: Is PLN a cryptocurrency?
A: No. PLN refers to the Polish Złoty, the national fiat currency of Poland. The PLN/USDC pair allows easier on-ramp for Polish users into crypto markets.

Q: Could these tokens rebound after the initial drop?
A: Yes. Historical data shows that tokens often experience short-term dips post-listing due to profit-taking, followed by recovery driven by increased liquidity and exposure. Long-term performance will depend on project execution and market conditions.

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Final Outlook

Binance’s expansion into PHA/USDC, STEEM/USDC, and USUAL/USDC pairs reflects a calculated bet on innovation and user demand. While current market headwinds have muted immediate price reactions, the structural benefits—improved liquidity, advanced trading tools, and global reach—are likely to pay off over time.

For investors, this moment presents an opportunity to assess these projects beyond price charts. Phala Network’s push into confidential AI computing, Steem’s enduring community model, and Usual’s evolving utility all point toward foundational strength.

As the crypto market evolves in 2025, exchange support remains one of the most reliable indicators of long-term viability. With Binance’s backing, PHA, STEEM, and USUAL may be well-positioned for the next wave of adoption—despite today’s volatility.