Adding a professional token logo across major crypto platforms is a crucial step for any blockchain project aiming to build credibility and visibility. While cryptocurrencies themselves are just lines of code, their visual identity—especially a well-designed logo—plays a powerful role in user trust and market recognition.
This guide walks you through the process of uploading your token logo on key wallets, DeFi platforms, blockchain explorers, and decentralized exchanges. We’ll cover requirements, best practices, and tips to increase your approval odds—all while avoiding common pitfalls.
Why Token Logos Matter in 2025
A token without a logo often appears unprofessional or even suspicious. Users associate polished visuals with legitimacy. Platforms like Trust Wallet, BscScan, and DEXTools use logos to enhance user experience, making it easier for traders to identify tokens at a glance.
For new projects, having your logo displayed across trusted platforms signals transparency and long-term commitment. It’s not just about branding—it's about trust, discoverability, and adoption.
👉 Discover how top-tier projects boost visibility with strategic asset listings.
Core Platforms for Token Logo Submission
There are four main categories where you can submit your token logo:
- Crypto Wallets (e.g., Trust Wallet, TokenPocket)
- DeFi Data Aggregators (e.g., DEXTools, Ave)
- Blockchain Explorers (e.g., Etherscan, BscScan)
- Decentralized Exchanges (e.g., Uniswap, PancakeSwap)
Each has unique rules, technical requirements, and approval criteria.
1. Crypto Wallets: Build First Impressions
Wallets are often the first place users interact with your token. Uploading a logo here improves recognition and usability.
✅ TokenPocket (TP Wallet)
To add your logo to TokenPocket:
- Submit via GitHub using the correct repository based on your token standard (ERC-20, BEP-20, etc.)
- Include both the logo file (PNG format, 256x256px minimum) and a token info JSON file
- Pay a non-refundable fee of 50,000 TPT tokens
Approval typically takes 3–5 business days. Projects with clean contracts, official websites, and no suspicious permissions have high success rates.
⚠️ Note: If you're unfamiliar with GitHub workflows or smart contract verification, consider using a professional service to avoid rejection.
✅ Trust Wallet
Trust Wallet is more selective but highly respected globally.
Requirements:
- Public website and whitepaper
- Active community and social media presence
- Listed on CoinMarketCap or CoinGecko
- Minimum 10,000+ holders and 15,000+ transactions
- Security audit report recommended
Fees: 500 TWT or 5 BNB
Submission is done through their open-source GitHub repository. Due to strict vetting, only established projects usually get approved.
✅ imToken
imToken supports ERC-20 and EOS-based tokens only.
You must provide:
- Project description and official links
- Proof of media coverage or exchange listings
- Smart contract details including gas limit (default: 60,000)
No fee is required, but approval depends heavily on project legitimacy and completeness of documentation.
✅ BitKeep (BK Wallet)
BitKeep supports over 250,000 tokens and serves users across 165+ countries. The submission process is relatively straightforward:
- Submit complete project info
- Ensure contract lacks malicious functions (e.g., minting or blacklisting)
- Wait for review
While free to apply, rejections do occur. For faster results, some teams opt for expert assistance to align submissions with internal review standards.
2. DeFi Data Platforms: Gain Visibility Among Traders
Traders rely on real-time analytics platforms to make quick decisions. Having your token appear with a logo increases click-throughs and trading volume.
✅ Ave (Popular in Chinese-speaking Markets)
Ave is one of the most widely used DeFi dashboards among Asian traders. Not having a logo here may label your project as a “meme coin” or low-effort launch.
Process:
- Visit Ave’s business portal
- Submit project details and logo
- Pay the required service fee
Once approved, your token gains visibility in price charts, liquidity pools, and trending sections.
✅ DEXTools
With over 15 million monthly active users, DEXTools offers international exposure.
Requirements:
- Professional branding and clear utility
- Functional dApp or trading pair
- Payment of 3 BNB, 0.5 ETH, or 1,300 DEXT tokens
DEXTools emphasizes quality control, so ensure your project aligns with their standards before applying.
👉 Maximize your project’s reach with expert-backed listing strategies.
3. Blockchain Explorers: Establish Authority
Platforms like Etherscan, BscScan, and Arbitrum Explorer are foundational sources of on-chain data. A verified logo here adds significant credibility.
Why it matters:
- Wallets and aggregators often pull logo data from explorers
- Users perceive explorer-verified tokens as more trustworthy
- Signals alignment with network standards
However, these platforms have the strictest审核 (review) processes. They assess:
- Contract security
- Project legitimacy
- Community size and engagement
- Media presence
Due to complexity, many teams partner with experienced service providers who understand submission nuances and communication protocols with explorer teams.
4. Decentralized Exchanges: Unofficial but Impactful
Neither Uniswap nor PancakeSwap allows direct logo uploads. Instead, they automatically pull logos from trusted third-party sources.
Where do they pull from?
- Trust Wallet Asset Registry
- CoinGecko / CoinMarketCap APIs
- Blockchain explorers (e.g., BscScan)
So while you can’t submit directly, getting listed on upstream platforms increases the chance of automatic detection.
🔍 Pro Tip: After uploading to Trust Wallet or BscScan, create or refresh your pool on the DEX to trigger a metadata scan.
Frequently Asked Questions (FAQ)
Q1: Do all tokens need a logo?
Yes. Even if technically optional, a missing logo hurts user perception. In competitive markets, visual identity is essential for trust and engagement.
Q2: What are the technical specs for token logos?
Most platforms require:
- Format: PNG (transparent background preferred)
- Size: 256x256 pixels minimum
- File size: Under 100 KB
- No borders or text overlays unless part of original design
Q3: Can I change my token logo after submission?
Usually yes—but only through a new submission process. Some platforms treat this as an update request; others require full re-review.
Q4: Why was my logo rejected?
Common reasons include:
- Poor image quality
- Incomplete project documentation
- Suspicious contract functions (e.g., owner minting)
- Lack of public website or social proof
Q5: How long does approval take?
Typically 3–7 business days. Complex cases (like explorers) may take weeks due to manual reviews.
Q6: Should I hire a service to help with submissions?
For teams short on time or technical expertise, professional services can improve success rates—especially for strict platforms like Etherscan or Trust Wallet.
👉 Streamline your listing journey with trusted tools and resources.
Final Tips for Success
- Start with foundational platforms: Get listed on CoinGecko or CoinMarketCap first—they feed data to many others.
- Use consistent branding: Same name, symbol, and logo across all platforms.
- Verify contracts early: Ensure your smart contract is audited and verified on-chain.
- Maintain transparency: Publish clear roadmaps, team info, and utility documentation.
- Leverage automation: Use GitHub templates and JSON generators to speed up submissions.
With careful planning and attention to detail, your token can achieve widespread visual recognition across the crypto ecosystem—boosting trust, traffic, and long-term value.
Remember: A strong digital presence starts with a single pixel—but that pixel could be the difference between obscurity and adoption.