In a strategic move to amplify its global voice, Guangdong officially launched four international communication platforms on July 2: IP Guangdong, INFO Guangdong, LIVE Guangdong, and GO Guangdong. These platforms, introduced by the Publicity Department of the Guangdong Provincial Committee, aim to transform how the region shares its story with the world—shifting from one-way messaging to a participatory, immersive, and sustainable communication model.
Accompanying the launch was the 2025 release of the Go Guangdong, Enough Guangdong promotional film, reinforcing Guangdong’s commitment to presenting a real, multidimensional, and engaging image of southern China to global audiences.
This initiative reflects Guangdong’s innovative response to the call for a more effective international communication system. By leveraging digital platforms, community engagement, and user-generated content, the province is redefining public diplomacy—using authenticity to counter bias, participation to break echo chambers, and human connections to build trust.
IP Guangdong: A Global Stage for Co-Creation
👉 Discover how you can become part of Guangdong’s global storytelling movement.
IP Guangdong (http://www.ipguangdong.cn) is more than a platform—it's a collaborative ecosystem where individuals and organizations worldwide can contribute visual content that captures the spirit of Guangdong. Designed as a bilingual (Chinese-English) hub, it invites creators to submit photos, videos, illustrations, and designs centered around eight key themes: Fashion Bay, Opportunity Bay, Innovation Bay, Green Bay, Cultural Bay, Youth Bay, Heritage Bay, and Wellness Bay.
“This is not just about broadcasting; it’s about co-creation,” said Zhao Yang, Editor-in-Chief of South International Communication Center. “Everyone can be a storyteller. IP Guangdong empowers global citizens to become protagonists in sharing Guangdong’s story.”
The platform has already attracted 712 individual creators and 76 institutions. Notable artists such as sculptor Xu Hongfei, cartoonist Lin Dihuan ("Xiao Lin Comics"), and Liu Pingyun, Deputy Dean of the School of Visual Arts and Design at Guangzhou Academy of Fine Arts, have joined as特邀 creators (special contributors).
To boost engagement, IP Guangdong launched the "Passion for the 15th Games – CHILL & Cool" public content campaign, encouraging submissions that celebrate sports culture and urban vitality. Selected works gain exposure across international media channels, opportunities for copyright licensing, and inclusion in global exhibitions.
By turning passive viewers into active contributors, IP Guangdong fosters a decentralized yet cohesive narrative—one where every image shared becomes a pixel in the larger portrait of modern China.
INFO Guangdong: Your Multilingual Gateway to Life in Guangdong
INFO Guangdong is designed as a digital life companion for international residents and visitors. It delivers accurate, practical, and timely information in multiple languages across key areas such as government services, legal regulations, investment opportunities, education, healthcare, tourism, and daily living.
But INFO Guangdong goes beyond utility—it builds community. Through initiatives like the "Foreigners Tell Guangdong Stories" program and the establishment of "Foreigners’ Clubs" in international communities, the platform turns service recipients into storytellers.
“International communication evolves from ‘we tell you’ to ‘we tell it together,’” Zhao Yang emphasized.
Five prominent expatriates—including Harvey Gutmann, Chairman of the American Chamber of Commerce in South China—were appointed as the first Global Ambassadors, while five communities like Liede International Neighborhood in Guangzhou and Shekou Foreign Personnel Service Center in Shenzhen became pilot INFO Guangdong International Community Service Points.
These hubs provide localized support and foster cross-cultural exchange, ensuring that foreign residents don’t just live in Guangdong—they belong to it.
GO Guangdong: The Smart Guide to Exploring Southern China
With China expanding its visa-free travel agreements, interest in visiting Guangdong has surged on global social platforms. GO Guangdong positions itself as the ultimate smart panoramic map for international travelers and delegations.
👉 Plan your next immersive journey through one of Asia’s most dynamic regions.
Developed by Southern News Network and the Advanced Translation College of Guangdong University of Foreign Studies, GO Guangdong offers a centralized database of visit-worthy locations across the province. The upcoming bilingual website (http://goguangdong.southcn.com) will categorize sites by themes such as history, culture, nature, and technology—making trip planning intuitive and personalized.
The platform is also upgrading physical sites with standardized bilingual signage and enriched audio guides. By 2027, all major attractions will meet international accessibility standards.
Currently, three themed routes are available:
- "Vibrant Bay" – Focused on biodiversity and ecological conservation
- "Heritage Walk" – Exploring ancient villages and cultural preservation
- "Energetic Bay" – Highlighting mass fitness and community wellness
Route details are shared via GO Guangdong’s official TikTok and Xiaohongshu accounts, ensuring visibility among younger, digitally native travelers.
By integrating with INFO Guangdong and leveraging real-time feedback from visitors, GO Guangdong ensures that every journey through the province is seamless, meaningful, and shareable.
LIVE Guangdong: A 24/7 Window into Real Life in Southern China
In an era of misinformation, authenticity is powerful. LIVE Guangdong is a slow-streaming documentary platform that broadcasts uninterrupted 4K UHD footage from across the province—no commentary, no edits—just raw, real-time glimpses into daily life.
Operated by Guangdong Broadcasting Network, the platform aims to install 500 live-streaming points by 2027, covering landmark cities, rural revitalization model villages under the “Thousand Villages” initiative, and iconic landscapes like the Hong Kong-Zhuhai-Macao Bridge.
Audiences can tune in via TV channels, Yue TV app, or international platforms like YouTube and TikTok to witness everything from dawn over coastal cities to midnight street scenes in bustling districts.
“We want people to experience Guangdong not through curated highlights but through its rhythms—the way light changes at sunset over Lingnan rooftops or how markets buzz at 6 a.m.,” said Lin Qingjian, Director of International Communication at GRT.
Future plans include seasonal curation—such as spring blossom festivals or winter village traditions—and AI-assisted highlight reels derived from continuous footage. These will deepen engagement without compromising authenticity.
Building a Scalable Model for Global Storytelling
The four platforms are not standalone tools but interconnected nodes in a broader vision: a “1 + 21 + N” communication architecture, where:
- 1 = Provincial flagship platforms
- 21 = City-level counterparts
- N = Participating departments, media outlets, enterprises
This model encourages cities like Shenzhen, Zhuhai, and Foshan to create their own versions of IP, INFO, LIVE, and GO—turning the provincial initiative into a scalable network of local narratives.
The goal? To orchestrate a symphony of voices—mainstream media leading the melody, citizens harmonizing through participation, businesses adding rhythm through innovation, and international friends dancing along in cultural exchange.
Frequently Asked Questions (FAQ)
Q: What is the main purpose of these four platforms?
A: Together, they aim to transform how Guangdong communicates globally—moving from top-down broadcasting to inclusive storytelling that involves locals, foreigners, creators, and visitors alike.
Q: Can anyone contribute content to IP Guangdong?
A: Yes. The platform is open to global creators who can register, upload content, and collaborate on themes related to Guangdong’s culture, innovation, and lifestyle.
Q: Is INFO Guangdong only for foreigners living in Guangdong?
A: While primarily designed for expatriates, anyone interested in reliable multilingual information about living or doing business in Guangdong can benefit from its services.
Q: Where can I watch LIVE Guangdong streams?
A: Streams are available on Yue TV app, GRT television channels, and international platforms like YouTube and TikTok.
Q: Are there plans to expand these platforms beyond 2025?
A: Yes. The roadmap includes scaling up infrastructure (e.g., 500 live cameras by 2027), launching new themed routes on GO Guangdong, and deepening AI-driven personalization across all platforms.
Q: How does this initiative relate to telling China’s story abroad?
A: By showcasing real-life experiences in one of China’s most open and dynamic provinces, these platforms offer an authentic window into Chinese society—helping global audiences see beyond stereotypes.
👉 Join the movement shaping how China connects with the world—start exploring today.
Guangdong’s new communication ecosystem represents a bold evolution in public diplomacy—one that values participation over propaganda, experience over explanation, and connection over conversion. As these platforms grow, they offer a blueprint for how regions can tell their stories not just loudly—but meaningfully.