The tech retail giant MediaMarkt is once again proving it's far more than just an electronics store. The company has launched the first phase of a major initiative to install Bitcoin ATMs across its European locations — starting with 12 new machines in Austria. This strategic move underscores a growing trend: mainstream retailers embracing cryptocurrency as a legitimate financial tool.
As digital currency adoption accelerates, MediaMarkt’s integration of crypto ATMs signals a shift toward accessible, real-world blockchain applications. Whether you're in Warsaw or Vienna, the availability of instant crypto transactions is becoming a reality — and it’s happening faster than many expected.
MediaMarkt’s Growing Commitment to Cryptocurrency
MediaMarkt isn’t new to the crypto space. For years, the pan-European electronics chain has explored innovative technologies, and its latest venture into Bitcoin ATMs is a natural evolution. The brand operates hundreds of stores across Germany, Austria, Switzerland, Italy, Belgium, the Netherlands, and Poland — making it one of the continent's most influential retail networks.
Back in 2018, MediaMarkt made headlines in Spain by offering Bitnovo vouchers — allowing customers to purchase Bitcoin instantly at checkout. During Black Friday that year, the company distributed promotional brochures to households across Spain, significantly boosting public awareness of cryptocurrencies.
Now, four years later, MediaMarkt is doubling down on crypto accessibility — this time with full-featured Bitcoin ATMs. Partnering with Kurant, a leading European crypto ATM operator, the company is rolling out 12 new machines across Austria. This marks a pivotal step in bringing decentralized finance into everyday consumer environments.
👉 Discover how easy it is to start your crypto journey today.
Why Austria Is Leading the Charge
Austria has emerged as one of Europe’s most crypto-friendly nations — and its government has played a key role in fostering innovation. As one of the first countries to welcome Bitcoin ATMs with open regulation, Austria provides the ideal environment for trials like MediaMarkt’s.
Kurant, the operator behind the new machines, currently manages over 200 crypto ATMs across Austria, Germany, Spain, and Greece. According to Stefan Girll, CEO of Kurant, placing these devices in high-traffic MediaMarkt locations will not only increase customer engagement but also educate the public on how blockchain technology works.
“These machines are more than transaction points — they’re gateways to financial literacy,” says Girll. “By integrating them into well-known retail spaces, we’re normalizing cryptocurrency use.”
Thomas Sperneder, Kurant’s European Marketing and Sales Director, adds:
"Bitcoin ATMs are now live in 12 MediaMarkt stores across Austria. Customers can securely buy popular cryptocurrencies like Bitcoin, Ethereum, Litecoin, and more — all in minutes."
This collaboration aims to make digital assets accessible to everyday shoppers, not just tech-savvy investors.
Where to Find These Bitcoin ATMs
Locating a crypto ATM near you has never been easier. Platforms like CoinATMRadar.org offer interactive maps that track real-time machine availability — including those inside MediaMarkt stores.
While the current rollout focuses on Austria, expansion into other markets — including Poland — is expected soon. In fact, early signs suggest that Warsaw and other major Polish cities could see similar installations within the year.
Kurant’s network already includes 139 active crypto ATMs in Austria alone. With support for BTC, LTC, BCH, ETH, XRP, DASH, and DOGE, users have diverse options for buying or selling digital assets instantly.
👉 See where you can access crypto services near you — no passport needed.
Bitcoin ATMs in Poland: A Proven Success Story
Poland has long been a leader in crypto ATM adoption. Thanks to local operators like Shitcoins.club, Poles have enjoyed fast, secure access to Bitcoin and altcoins for years. These machines allow users to:
- Buy crypto instantly using cash
- Sell Bitcoin for Polish złoty (PLN)
- Transfer funds directly to mobile wallets
Transactions take just seconds, require minimal ID verification, and are available around the clock. The system has even proven valuable in humanitarian efforts — notably during the Ukraine crisis, when Polish Bitcoin ATMs enabled quick cross-border transfers of aid in cryptocurrency.
CNBC highlighted this capability in a report showing how refugees received Bitcoin donations within three minutes via these machines — demonstrating their potential beyond commerce.
For beginners, using a Bitcoin ATM is straightforward:
- Install a digital wallet app (like Trust Wallet or Exodus).
- Generate a receiving address.
- Insert cash into the ATM.
- Scan the QR code from your wallet.
- Receive crypto instantly.
No complex accounts or bank integrations are required — just speed, privacy, and control.
What This Means for the Future of Retail Crypto
MediaMarkt’s move reflects a broader trend: traditional retailers integrating blockchain services to meet evolving consumer demand. As younger generations favor digital assets over cash, businesses must adapt — and MediaMarkt is positioning itself at the forefront.
By placing Bitcoin ATMs in trusted retail environments, the company lowers the barrier to entry for newcomers while reinforcing the legitimacy of cryptocurrencies.
Experts predict that by 2025, over 500,000 crypto ATMs could be operational worldwide — up from roughly 350,000 today. Europe’s share of that growth is accelerating rapidly, with Poland and Austria leading adoption in Central and Eastern regions.
👉 Stay ahead of the curve — learn how to convert fiat to crypto in under 60 seconds.
Frequently Asked Questions (FAQ)
Q: Can I buy crypto with cash at a MediaMarkt Bitcoin ATM?
A: Yes — these machines accept cash for purchasing major cryptocurrencies like Bitcoin, Ethereum, Litecoin, and others.
Q: Do I need identification to use a Bitcoin ATM?
A: For small transactions (typically under €900), most machines require only a phone number. Larger amounts may require ID verification.
Q: Are Bitcoin ATMs safe?
A: Yes — reputable operators use encryption and two-factor authentication to protect users. Always check the machine’s branding and network before use.
Q: Can I sell Bitcoin for cash at these ATMs?
A: Many newer models support two-way transactions. In Poland, several ATMs already allow cash withdrawals after selling crypto.
Q: Will MediaMarkt add Bitcoin ATMs in Poland soon?
A: While not officially confirmed yet, industry trends and existing infrastructure suggest a Polish rollout is highly likely.
Q: What fees do Bitcoin ATMs charge?
A: Fees vary by operator and location but typically range from 5% to 10%. They’re higher than online exchanges but offer unmatched convenience and speed.
Final Thoughts
The integration of Bitcoin ATMs into MediaMarkt stores represents a milestone in mainstream crypto adoption. From Warsaw to Vienna, consumers now have easier access than ever to digital currencies — no bank account or technical expertise required.
As more retailers follow suit, we’re moving toward a future where buying Bitcoin is as routine as picking up headphones or a smartphone. With continued innovation and trusted partnerships like MediaMarkt and Kurant, the vision of decentralized finance for all is becoming a tangible reality.
Whether you're a curious beginner or an experienced holder looking for quick access to cash, crypto ATMs are reshaping how we interact with money — one transaction at a time.