In a bold move signaling growing institutional interest in digital assets, a conservative think tank has formally urged Amazon to consider allocating a portion of its corporate treasury to Bitcoin. At the same time, shareholders of tech giant Microsoft are preparing to vote on a similar proposal, marking a pivotal moment in the evolving relationship between mainstream corporations and cryptocurrency.
This development reflects a broader shift in how large-cap companies are evaluating Bitcoin—not just as a speculative asset, but as a potential hedge against inflation and a long-term store of value. With macroeconomic conditions remaining uncertain and traditional financial markets facing volatility, corporate treasuries are increasingly exploring alternative asset classes.
A Strategic Push for Corporate Bitcoin Adoption
On December 6, the National Center for Public Policy Research (NCPPR) filed a shareholder resolution calling on Amazon to evaluate holding at least 5% of its assets in Bitcoin. The proposal comes amid Bitcoin’s record-breaking rally, with the leading cryptocurrency briefly surpassing $103,679 earlier this month and currently trading around $97,020—up 27% from the previous month despite a slight dip.
The think tank argues that diversifying into Bitcoin could help protect Amazon’s vast financial reserves from the erosive effects of inflation. While acknowledging Bitcoin’s historical volatility, NCPPR maintains that corporate leadership has a fiduciary duty to maximize shareholder value over both the short and long term.
“Even though Bitcoin is considered a volatile asset today, its long-term potential as an inflation-resistant store of value cannot be ignored,” the proposal states.
Amazon has not yet responded publicly to the request. The company typically addresses shareholder proposals ahead of its annual meeting, which is usually held in the spring. At that time, investors will have the opportunity to vote on whether the board should conduct a formal review of Bitcoin as a treasury asset.
👉 Discover how leading companies are rethinking treasury strategies with digital assets.
Microsoft Shareholders Face Similar Decision
Parallel momentum is building at Microsoft. Shareholders are set to vote on a comparable Bitcoin treasury proposal during an upcoming meeting. Notably, the company’s board has recommended voting against the measure, echoing skepticism seen in previous corporate crypto debates.
Still, the mere presence of such proposals on ballots signals shifting investor sentiment. Advocacy for Bitcoin integration is no longer confined to niche crypto communities—it’s gaining traction among institutional stakeholders and conservative financial thinkers alike.
The campaign gained visibility after Michael Saylor, executive chairman of MicroStrategy—one of the world’s largest corporate holders of Bitcoin—publicly suggested that Microsoft could allocate up to $200 billion of its capital to Bitcoin. MicroStrategy itself holds approximately $42 billion worth of Bitcoin, having adopted a full-scale treasury conversion strategy over recent years.
Saylor’s advocacy underscores a growing belief that Bitcoin can serve as “digital gold,” offering scarcity-backed value in an era of expanding money supply and persistent inflationary pressure.
Inflation and Macroeconomic Context
U.S. inflation stood at 2.6% in October and 2.4% in September—above the Federal Reserve’s 2.0% target—even as the central bank began easing monetary policy. These figures highlight ongoing concerns about purchasing power erosion, especially for large corporations managing substantial cash reserves.
Traditional safe-haven assets like bonds or cash may not offer sufficient protection in such environments. This has led some investors and analysts to view hard-capped digital assets like Bitcoin—capped at 21 million coins—as a viable alternative for capital preservation.
While Amazon has successfully navigated economic headwinds—including inflationary pressures—the company’s financial resilience doesn’t diminish the strategic appeal of asset diversification. In fact, its strong performance may make now an ideal time to explore new treasury models.
Amazon’s Strong Financial Foundation
Amazon reported robust results in its third quarter, reinforcing confidence in its core businesses. For the period ending September 30, the Seattle-based tech leader generated $158.9 billion in revenue—a 11% increase year-over-year—driven primarily by growth in its cloud computing (AWS) and digital advertising divisions.
Net income surged to a record $15.3 billion during the same period, reflecting improved operational efficiency and sustained demand across key segments.
These strong fundamentals position Amazon uniquely to experiment with innovative financial strategies without jeopardizing stability. Unlike firms operating on thin margins, Amazon has the balance sheet strength to assess emerging asset classes like Bitcoin through a strategic, risk-managed lens.
As of this writing, Amazon shares trade at approximately $228, representing a 52% gain since the beginning of 2024—an indicator of strong market confidence in its leadership and future trajectory.
👉 Explore how major corporations are integrating Bitcoin into their financial planning.
Frequently Asked Questions
Q: Why would Amazon consider buying Bitcoin?
A: Companies may view Bitcoin as a hedge against inflation and currency devaluation. With its fixed supply of 21 million coins, Bitcoin offers scarcity—a feature increasingly valued in times of monetary expansion.
Q: Is Bitcoin too volatile for corporate treasuries?
A: While Bitcoin is more volatile than traditional assets like bonds or cash, many institutional investors believe its long-term appreciation potential outweighs short-term fluctuations—especially when allocated as a small percentage of total holdings.
Q: Has any major company already adopted Bitcoin on its balance sheet?
A: Yes. MicroStrategy holds over $42 billion in Bitcoin and has pioneered the corporate adoption model. Other firms like Tesla and Block have also held or evaluated Bitcoin for treasury purposes.
Q: What happens if shareholders approve the proposal?
A: Approval doesn’t mandate action—it urges the board to study and report on the feasibility of holding Bitcoin. Final decisions rest with company leadership.
Q: Could this trend spread to other tech giants?
A: Potentially. As more investors demand transparency around treasury diversification, companies across sectors may face increasing pressure to evaluate digital assets.
Q: How does this affect average investors?
A: Wider corporate adoption could enhance Bitcoin’s legitimacy, potentially driving demand and influencing regulatory frameworks—both of which may impact market dynamics.
👉 Stay ahead of institutional crypto trends with real-time market insights.
The Road Ahead for Corporate Crypto Strategy
The proposals targeting Amazon and Microsoft represent more than isolated events—they reflect a maturing dialogue around digital asset integration in corporate finance. As inflation remains above target and global monetary policies evolve, treasury teams may find themselves revisiting asset allocation models that once seemed unconventional.
Whether or not these specific resolutions pass, they underscore a growing recognition: Bitcoin is no longer just a fringe technology. It’s becoming part of mainstream financial discourse.
For forward-thinking companies, the question may no longer be if they should consider Bitcoin—but how much and how soon.
This shift won’t happen overnight, but with influential voices like NCPPR and advocates like Michael Saylor pushing the envelope, corporate America may be closer than ever to embracing digital scarcity as a cornerstone of modern treasury management.
As shareholder meetings approach and debates unfold, all eyes will be on how tech titans respond—not just for what it means for their balance sheets, but for what it signals about the future of money itself.